Alok at XS Nightclub

Artist Profile

About Alok

Alok Achkar Peres Petrillo — born in Goiânia, Brazil — grew up immersed in music from the start: both his parents, Swarup and Ekanta, are professional DJs who built their careers in Brazil's electronic music scene and introduced him to production and performance as household practice rather than a formal pursuit. He began DJing as a teenager, developing the Brazilian bass-inflected house sound that would later carry him from regional bookings to international festival headliner status. His 2016 single Hear Me Now became the first track from Brazil to accumulate over 100 million Spotify streams, a milestone that marked both his individual commercial breakthrough and a broader recognition of Brazilian electronic music on the global streaming stage. The track's melodic structure and anthemic quality crossed genre and language barriers in a way that positioned him as the most internationally prominent DJ in Brazilian music history. Since 2021, DJ Mag has ranked him in the top five of its annual Top 100 DJs poll for four consecutive years, reaching number four across multiple years before climbing to number three in 2025 — a sustained ranking that reflects consistent audience size and touring demand that few non-European or non-American electronic acts have maintained. His Spotify monthly listener count of approximately 25 million places him among the platform's most-streamed electronic artists globally, and his 28 million Instagram followers make him the second most-followed electronic music artist on the platform. Beyond his chart and streaming profile, Alok has become a significant figure in music with social purpose. His collaborative album The Future is Ancestral, created with eight different Indigenous communities from Brazil's Amazon region, earned him recognition on Time magazine's 100 Most Influential Climate Leaders of 2025 — an unusual distinction for a dance music producer, reflecting a commitment to Indigenous cultural preservation and environmental advocacy that extends well beyond the standard DJ profile. His Las Vegas residency at Wynn Nightlife's XS Nightclub and Encore Beach Club brings his Brazilian bass and house sound to one of the Strip's premier nightclub portfolios. Guest list through NoCoverVegas for his XS and Encore Beach Club appearances provides free entry for qualifying guests. Source: en.wikipedia.org/wiki/Alok_(DJ), alokmusic.com, time.com/collections/time-100-climate-2025/7326623/dj-alok/