Trade ShowApparel · Footwear · Accessories

MAGIC Las Vegas
Fall 2026

August 10–12, 2026

Las Vegas Convention Center — 3150 Paradise Rd, Las Vegas, NV 89109

North America's largest fashion trade show — 2,600+ apparel, footwear, and accessories brands from 45+ countries, 60,000+ buyers and industry professionals across three days at the Las Vegas Convention Center. August is peak Las Vegas nightlife season. Every major nightclub and pool party runs at full programming Monday through Wednesday.

60,000+ Attendees2,600+ Brands45+ CountriesFree Registration3 Days

Dates

Aug 10–12, 2026

Venue

LVCC

Attendance

60,000+

Nightlife

Peak Summer Season

About the Show

North America's Largest Fashion Trade Show Since 1933

MAGIC Las Vegas is the flagship trade event of the North American apparel and fashion industry — a three-day wholesale buying market that has defined the purchasing calendar for American retailers, boutiques, and brand executives since its founding in 1933. Twice a year, in February and August, the fashion industry converges on the Las Vegas Convention Center for the most concentrated buying period in the Western Hemisphere. The fall edition in August covers spring/summer 2027 collections, setting the buying agenda for product that reaches retail floors from February through July of next year.

The fall edition of MAGIC is the larger of the two annual shows, drawing over 60,000 registered trade buyers, brand representatives, retail executives, and industry professionals from more than 100 countries. Exhibiting brands number 2,600+ and span every segment of the fashion supply chain: women's contemporary, young men's and menswear, children's apparel, footwear across all categories, accessories, licensed merchandise, and — through the co-located SOURCING at MAGIC program — raw materials and private label manufacturing services. The Off-Price Show runs concurrently with MAGIC, giving buyers access to closeout merchandise, end-of-season programs, and value-price sourcing in a designated LVCC section.

Fashion industry professionals attending MAGIC represent one of Las Vegas's most nightlife-compatible convention demographics. Buyers and brand executives arrive in clothing that typically exceeds Strip nightclub dress code standards by default — the industry's professional attire is a significant step above most convention-week visitors. Expense accounts and relationship-building culture make upscale dining and nightlife a natural extension of MAGIC's professional programming. August 10–12 places MAGIC in Las Vegas's late-summer peak: every major nightclub is at full programming, dayclubs run Monday through Wednesday, and the Monday–Wednesday convention schedule means all three conference nights qualify for weeknight guest list pricing — substantially lower cover charges versus the same venues on Friday or Saturday.

Hours

MAGIC Las Vegas Fall 2026 Show Hours

Monday, August 10

Opening day. All exhibitor sections open simultaneously. Keynotes and education sessions begin.

9:00 AM – 6:00 PM

Tuesday, August 11

Peak buying day. Full access to SOURCING at MAGIC, MAGIC MENS, and Off-Price Show co-located events.

9:00 AM – 6:00 PM

Wednesday, August 12

Early close. Final two hours for wrap-up meetings. Off-Price Show closes at 3:00 PM.

9:00 AM – 4:00 PM

Off-Price Show runs concurrently with MAGIC and closes at 3:00 PM on Wednesday August 12 — one hour before the main convention floor. SOURCING at MAGIC follows the main show schedule on Monday and Tuesday. Co-located education sessions and runway presentations are included with trade badge access.

Getting In

Registration, Badges & LVCC Access

Who Qualifies

MAGIC is a credentialed trade-only event. Qualified attendees include retail buyers and purchasing managers, boutique and specialty store owners, department store buyers, importers and exporters, brand executives, sales representatives, and wholesale distributors. Consumer registration is not offered — MAGIC does not admit members of the public without verifiable business credentials in the fashion supply chain.

Pre-Register at magicfashionevents.com

Registration is free for qualified trade attendees. Pre-registration generates a QR code for express badge pickup, avoiding the walk-up registration queues on Monday morning that can add 30–45 minutes to your opening-day timeline. Badge pickup for pre-registered attendees opens Sunday, August 9 at LVCC. Arrival before 8:30 AM Monday avoids the opening-day registration peak.

Badge Pickup Locations

Registration and badge pickup operates at multiple LVCC entrance points during MAGIC. The West Hall registration area serves attendees arriving from the Resorts World side of the property. Central Hall registration serves center-Strip hotel arrivals. Express lanes are designated for pre-registered attendees with QR codes. Badge pickup begins Sunday, August 9 from 12:00 PM onward at selected registration counters.

Co-Located Events Included

Your MAGIC badge provides access to all co-located events: the Off-Price Show (wholesale closeout merchandise in a separate LVCC section), SOURCING at MAGIC (raw materials, packaging, and private label manufacturing), and MAGIC MENS (young men's and menswear curated section). Education sessions and runway presentations require MAGIC badge access but no additional registration.

Show Floor

2,600+ Brands Across Six Sourcing Categories

MAGIC organizes exhibitors by product category across LVCC West Hall, Central Hall, and South Hall. Download the MAGIC app before arriving for real-time floor maps, exhibitor search, and appointment scheduling tools.

Women's Apparel

Contemporary, contemporary plus, juniors, activewear, resort, and seasonal collections across all price points — from independent emerging brands to established international labels

Men's Apparel

Young men's, contemporary menswear, licensed sports apparel, streetwear, workwear, and lifestyle brands — MAGIC MENS runs as a curated section within the main show

Footwear

Women's, men's, and children's footwear spanning athletic, fashion, casual, and work categories — one of the largest wholesale footwear sourcing floors in the United States

Accessories

Handbags, small leather goods, belts, scarves, hats, jewelry, sunglasses, and licensed merchandise — accessories category has expanded significantly in recent MAGIC fall editions

Children's Apparel

Infant through tween across playwear, special occasion, school uniforms, activewear, and accessories — buyers include specialty retailers, department stores, and independent boutiques

SOURCING at MAGIC

Co-located private label manufacturing, raw materials, packaging, and supply chain services — runs concurrently with MAGIC for brands building production infrastructure

Insider Advice

How to Navigate MAGIC Las Vegas 2026

Three days across 2 million square feet with 2,600+ exhibitors requires a strategy. These are the approaches experienced MAGIC buyers use to maximize every hour on the floor.

Pre-Register Before August 3

Registration is free for qualified trade attendees but express badge pickup requires a pre-registration QR code. Walk-up registration at LVCC on opening morning can add 30–45 minutes to your Monday timeline. Deadline for express badge preparation is typically the Thursday before the show opens.

Arrive Sunday August 9 — Not Monday Morning

MAGIC opens at 9 AM Monday. Most serious buyers arrive Sunday, register early at the LVCC express counter (opens the day before), and begin setting appointments while others are still traveling. Sunday arrival also gives you a full evening for pre-conference dinners and vendor relationship building.

Build Your Floor Plan by Section — Not Alphabetically

The LVCC spans West Hall, Central Hall, and South Hall. MAGIC organizes exhibitors by product category and format — mapping your route by hall and floor section minimizes dead time crossing 2 million square feet. Download the MAGIC app before the show for the interactive floor plan with real-time exhibitor updates.

Set Appointments for Tuesday — Walk Monday

Opening Monday is the best day to discover new brands and identify high-priority booths. Pre-scheduled Tuesday appointments convert Monday floor discoveries into buying commitments. Attempting to lock brand reps into extended meetings on opening Monday morning is the most common first-timer timing mistake.

Bring a Defined Budget Framework

MAGIC's open-order format means pricing pressure and volume minimums vary significantly between exhibitors. Buyers with a defined open-to-buy budget and minimum/maximum unit targets per category make more confident decisions and are better positioned to negotiate terms at the booth.

Block Separate Time for the Off-Price Show

The Off-Price Show runs concurrently with MAGIC and is physically separated in its own LVCC section. First-time attendees consistently underallocate time for Off-Price, missing closeout and value-program buying opportunities that deliver margin advantages unavailable through standard wholesale channels.

Dress for the Show AND the Club

MAGIC buyers and brand executives dress to a standard that typically meets or exceeds Las Vegas nightclub dress codes by default. If you plan to go out Monday or Tuesday night after the show, skip the outfit change — fashion industry attire translates directly to club entry. MAGIC is one of the few convention demographics in Las Vegas with essentially zero dress code friction at upscale venues.

Aug 9–12 Picks

MAGIC Week Nightlife — Night by Night

Confirmed DJ bookings and venue picks for each day of MAGIC Fall 2026. All three convention nights (Mon–Wed) qualify for weeknight guest list pricing — typically $0–25 cover versus $50–80+ at the same venues on weekends.

Sunday, August 9Pre-Conference Arrivals Night

Registration opens at LVCC (early badge pickup available from noon)

Sunday is the smartest nightlife night of the MAGIC window — the strongest headliner lineup runs before the convention opens, crowds are manageable, and there's no 9 AM show floor to worry about. Sullivan King at EBC at Night is the confirmed Sunday booking. Tyga at TAO Beach and Sidepiece at LIV Beach cover the afternoon dayclub window for arrivals who check in before 3 PM.

Monday, August 10MAGIC Opening Day

Convention floor open 9 AM – 6 PM

Monday is opening day — the best strategy is dinner after the floor closes (6 PM), then Marquee Mondays at The Cosmopolitan or Zouk at Resorts World, which is walkable from LVCC-area hotels. Monday-night crowds are the lightest of the three conference nights — ideal for first-time Las Vegas nightclub visitors who want to experience peak-quality venues with manageable energy.

Tuesday, August 11Peak Buying Day

Convention floor open 9 AM – 6 PM

Tuesday is the social peak of MAGIC week — most buying commitments are made, meeting obligations are fulfilled, and the opening-day pressure has cleared. Groups tend to run later on Tuesday and book larger tables. OMNIA at Caesars Palace runs its Tuesday weekly programming in the full 75,000 sq ft venue. TAO Nightclub at The Venetian operates Tuesday through Saturday with hip-hop and open-format programming.

Wednesday, August 12MAGIC Closing Day

Convention floor closes 4 PM — 2 hours early

Wednesday is the highest-value nightlife night for MAGIC attendees — the 4 PM floor close returns two full hours to the evening. EBC at Night, Hakkasan's R&Bae Wednesdays with DJ Franzen, and Marquee's Lowkey in the Library run concurrently, so no single venue is overwhelmed by departing convention crowds. Check wynnsocial.com closer to August 12 for confirmed EBC at Night headliner announcements — the full summer calendar typically finalizes 3–4 weeks out.

Full MAGIC Las Vegas nightlife guide — dress code, pool parties, strip clubs, hotel breakdowns →

Business Entertainment

VIP Table Service for MAGIC Las Vegas Attendees

Fashion industry trade events run on relationship capital. VIP bottle service tables at Las Vegas nightclubs provide the right environment for brand meetings that extend past the convention floor close — private seating, dedicated service, and a setting that signals the appropriate level of hospitality for designer-tier client entertainment. All major Strip nightclubs offer reserved table packages; weeknight minimums during MAGIC week run significantly lower than weekend rates at the same venues.

Resorts World

Closest major nightclub to LVCC — under 5 min walk. Progressive house, techno, and open-format programming. Intimate compared to mega-clubs; suited to smaller executive groups and brand rep entertainment.

Bottle service pricing & table minimums →

Caesars Palace

75,000 sq ft, multiple rooms, chandelier centerpiece. High-fashion crowd on weeknights. Tuesday OMNIA programming is the top mid-show table option for MAGIC attendees staying in center-Strip hotels.

Bottle service pricing & table minimums →

The Cosmopolitan

Multi-room layout with library, boombox room, and main floor. The Library room is a preferred setting for smaller brand entertainment groups — quieter than the main floor, still elevated service.

Bottle service pricing & table minimums →

MGM Grand

7-level layout, 80,000 sq ft. Mezzanine tables provide elevated sightlines to the main floor without full dance-floor immersion — suited to buyers who want the experience without the crowd.

Bottle service pricing & table minimums →

The Venetian

Open Tuesday through Saturday. Proximity to The Venetian Grand Canal Shoppes means dinner-to-nightclub transitions within the same hotel complex — no rideshare required for Venetian-staying buyers.

Bottle service pricing & table minimums →

Fontainebleau

Opened 2024 in the new Fontainebleau Las Vegas, 0.5 miles from LVCC. Celebrity booking focus. The new Fontainebleau property skews fashion-forward in aesthetic — natural fit for MAGIC attendees staying nearby.

Bottle service pricing & table minimums →

Weeknight Table Minimums vs. Weekend — MAGIC Week Advantage

Monday through Wednesday table minimums at Las Vegas nightclubs run 30–50% below the same venues on Friday and Saturday nights. A center-main-floor table at OMNIA that requires $3,000–5,000 minimum on a Saturday may run $1,500–2,500 Monday through Wednesday during MAGIC week. For brand executives booking client entertainment through a trade show expense budget, the weeknight timing of MAGIC represents a practical cost advantage at venues that would be prohibitively expensive for the same group on a weekend.

Dress Codes

Which Las Vegas Clubs Match MAGIC Attendee Style

Fashion industry buyers and brand reps attending MAGIC arrive in Las Vegas in professional attire that already meets or exceeds Strip nightclub dress standards. The following venues are specifically suited to MAGIC-week demographics by crowd aesthetic, booking style, and physical environment.

Best Fit: Fashion-Forward Crowd

  • Zouk Nightclub — underground-leaning programming, design-conscious crowd, Resorts World aesthetic aligns with luxury fashion positioning
  • OMNIA Nightclub — Caesars Palace crowd skews fashion-conscious midweek; chandelier architecture and multi-level layout photograph well for industry social media
  • LIV Nightclub — Fontainebleau's fashion-forward property aesthetic extends to the club; celebrity and brand-forward energy

Best for Client Entertainment Groups

  • TAO Nightclub — celebrity chef dining at TAO Asian Bistro upstairs, then nightclub below; complete client evening in one building at The Venetian
  • Marquee Nightclub — The Library room specifically suited to groups that want elevated service without the full main-floor EDM immersion
  • Hakkasan Nightclub — multi-level layout creates natural tiered service environments from casual mezzanine to full main-floor VIP

Where to Stay

Best Hotels for MAGIC Las Vegas 2026 Attendees

The LVCC is at the north end of the Strip. Hotel selection involves a tradeoff between convention commute and nightlife access. Most buyers and brand executives prefer Strip positioning for client entertainment, accepting a 5–15 minute rideshare to LVCC each morning.

Resorts World Las Vegas

Closest hotel to LVCC — connected via covered walkway. Zouk Nightclub and AYU Dayclub on-property. Three hotel brands (Hilton, Conrad, LXR) in one complex. No rideshare needed for the convention floor.

Fontainebleau Las Vegas

0.5 miles south of LVCC. LIV Nightclub and LIV Beach on-property. Newest large-format hotel on the Strip. Fashion-forward aesthetic aligns with MAGIC attendee profile. Walkable to the convention.

Wynn & Encore Las Vegas

1.5 miles south. Encore Beach Club (EBC at Night) on-property — top MAGIC-week nightclub option with Acraze on Wednesday August 12. Note: XS Nightclub is closed Aug–Oct 2026 for renovation. Premium positioning for client dinners.

Caesars Palace

OMNIA Nightclub and OMNIA Dayclub via enclosed skybridge on-property. Gordon Ramsay, Nobu, and Spago for client dinners during MAGIC week. 12-minute rideshare from LVCC.

The Venetian Resort

TAO Nightclub and TAO Beach on-property. Grand Canal Shoppes dining. One of the most comprehensive hotel restaurant rosters on the Strip for multi-day trade event entertaining. 12 min from LVCC.

The Cosmopolitan

Marquee Nightclub and Marquee Dayclub on-property. Central Strip positioning with the highest restaurant density of any Las Vegas hotel. Wicked Spoon for efficient group dinners. 15 min from LVCC.

MGM Grand

Hakkasan Nightclub on-property — open Tuesday through Saturday. Hakkasan Tuesday on August 11 is the most convenient mid-show group option for MGM-staying buyers. Joël Robuchon for premium client entertainment. 18 min from LVCC.

Bellagio

The Strip's highest fine-dining concentration — Picasso, Le Cirque, Prime Steakhouse, Michael Mina. Best property for senior executives prioritizing client dining experience over convention proximity. 15 min from LVCC.

Getting Around

Transportation for MAGIC Las Vegas Attendees

Las Vegas Monorail

The Las Vegas Monorail has a dedicated LVCC station with service south to Harrah's/LINQ, Flamingo, Bally's/Paris, and MGM Grand. A single ride is $5 and a 24-hour pass is $19. The monorail is consistently faster than rideshare during the Monday 8–10 AM arrival window and the 4–7 PM convention exit window when rideshare surge pricing and traffic converge.

Rideshare (Uber / Lyft)

LVCC has designated rideshare pickup and dropoff zones on Convention Center Drive. Surge pricing applies during the Monday 8–10 AM arrival window and 4–7 PM convention exit. Off-peak rideshare from LVCC to center-Strip hotels runs $15–22 and takes 10–15 minutes. Resorts World and Fontainebleau are the only major Strip hotels within comfortable walking distance of LVCC — all others require rideshare or monorail.

Walking Distances from LVCC

Resorts World Las Vegas is directly adjacent to LVCC via covered pedestrian walkway — under 5 minutes, no outdoor walking required. Fontainebleau Las Vegas is 0.5 miles south — 10 minutes walking along Convention Center Drive. Wynn Las Vegas is 1.5 miles south — 25–30 minutes walking. August heat peaks 105–110 F between 11 AM and 5 PM — outdoor walking beyond 10 minutes during that window requires sun protection and hydration.

Driving & Parking at LVCC

LVCC has surface parking lots and a parking structure surrounding the complex. Parking during major shows runs $20–30 per day with limited availability on Monday opening morning — lots fill before 8:30 AM. For buyers staying at Strip hotels without shuttle service, rideshare or monorail is faster and more cost-efficient than LVCC parking across a three-day event.

Dayclubs

Pool Parties During MAGIC Las Vegas Week

August is peak pool party season in Las Vegas. All major dayclubs operate Monday through Wednesday during MAGIC week. The post-convention afternoon window (4–7 PM) is the practical session for buyers — the floor closes at 6 PM Monday and Tuesday, and at 4 PM on Wednesday, giving the longest afternoon dayclub window of any MAGIC day.

Full August pool party calendar and guide →

Gentlemen's Clubs

Strip Clubs Near LVCC During MAGIC Week

Convention weeks are peak nights at Las Vegas strip clubs. All major venues operate Monday through Wednesday at full capacity. NoCoverVegas provides free entry and free limo service from LVCC-area hotels — no cover charge, no pickup cost.

FAQ

MAGIC Las Vegas 2026 — Frequently Asked Questions

When is MAGIC Las Vegas 2026 and where is it held?

MAGIC Las Vegas Fall 2026 runs Monday, August 10 through Wednesday, August 12, 2026 at the Las Vegas Convention Center (LVCC), 3150 Paradise Road, Las Vegas, NV 89109. Show hours are 9:00 AM to 6:00 PM on Monday and Tuesday, and 9:00 AM to 4:00 PM on Wednesday. The Las Vegas Convention Center is located at the north end of the Las Vegas Strip — directly adjacent to Resorts World Las Vegas and approximately 0.4 miles from Wynn Las Vegas.

How do I register for MAGIC Las Vegas 2026?

Registration for MAGIC Las Vegas is free for qualified trade attendees, including retail buyers, boutique owners, department store buyers, brand executives, importers, and wholesale distributors. Consumer registration is not available — MAGIC is a business-to-business trade show. Pre-register online at magicfashionevents.com before the show to receive a QR code for express badge pickup. Walk-up registration is available at the LVCC registration counters but creates significant Monday morning delays. Badge pickup for pre-registered attendees begins Sunday, August 9.

What is included at MAGIC Las Vegas Fall 2026?

MAGIC Las Vegas Fall 2026 spans LVCC West Hall, Central Hall, and South Hall with more than 2,600 exhibiting brands from 45+ countries. The show includes: MAGIC (women's contemporary, juniors, resort, and fashion apparel), MAGIC MENS (young men's and menswear curated section), SOURCING at MAGIC (raw materials, private label manufacturing, and supply chain services), and the Off-Price Show (wholesale closeout merchandise). Co-located education programming includes runway presentations, trend seminars, and buying seminars throughout the three-day show.

Is Las Vegas Convention Center walkable to Strip hotels during MAGIC week?

Resorts World Las Vegas is the closest major hotel property — directly adjacent to LVCC West Hall via covered walkway, approximately a 5-minute walk. Fontainebleau Las Vegas (LIV Nightclub, LIV Beach) is 0.5 miles south, walkable in 10 minutes. Wynn Las Vegas (Encore Beach Club) is 1.5 miles south — a 5-minute rideshare or 25-minute walk. Center-Strip hotels (Caesars Palace, The Cosmopolitan, MGM Grand) are 12–18 minutes by rideshare ($15–22) or reachable via the Las Vegas Monorail from LVCC station at approximately $5 per ride.

What nightclubs are best for MAGIC Las Vegas 2026 attendees?

Zouk Nightclub at Resorts World Las Vegas is the closest major nightclub to LVCC — under 5 minutes on foot. Encore Beach Club at Night (EBC at Night) at Wynn Las Vegas runs Wednesday night programming during MAGIC week — check wynnsocial.com for confirmed August 12 headliner announcements as the summer calendar finalizes 3–4 weeks out. OMNIA Nightclub at Caesars Palace and Marquee Nightclub at The Cosmopolitan also run weeknight programming Monday through Wednesday. Note: XS Nightclub at Wynn Las Vegas is closed for renovation August through October 2026 — EBC at Night is the Wynn campus nightclub alternative during MAGIC week.

What is the advantage of going to Las Vegas clubs during MAGIC week?

MAGIC runs Monday through Wednesday — all three nights are weeknights, which means substantially lower cover charges ($0–25 vs. $50–80 weekend), more available guest list slots, and smaller crowds at the same quality venues. Free weeknight guest list through NoCoverVegas eliminates cover charges entirely for qualifying groups at all major Strip nightclubs. The combination of weeknight timing, industry expense accounts, and fashion-forward dress sense makes MAGIC one of the most efficient convention windows for Las Vegas nightlife access.

Are pool parties available during MAGIC Las Vegas week?

Yes. August is peak pool party season in Las Vegas — all major dayclubs operate Monday through Wednesday during MAGIC week. AYU Dayclub at Resorts World is 0.2 miles from LVCC (walkable from the convention floor). Marquee Dayclub at The Cosmopolitan is 12 minutes south by rideshare. Palm Tree Beach Club at MGM Grand and OMNIA Dayclub at Caesars Palace operate Wednesday through Sunday — both align with MAGIC's August 12 closing day for a post-convention afternoon session.

What hotels are closest to MAGIC Las Vegas at LVCC?

Resorts World Las Vegas is the closest hotel to LVCC — directly connected via covered pedestrian walkway with Zouk Nightclub and AYU Dayclub on-property. Fontainebleau Las Vegas (0.5 miles south) has LIV Nightclub and LIV Beach. Wynn Las Vegas and Encore (1.5 miles south) offer Encore Beach Club on-property, though XS Nightclub is closed for renovation during MAGIC week. For center-Strip nightlife access: Caesars Palace (OMNIA Nightclub + OMNIA Dayclub), The Cosmopolitan (Marquee Nightclub + Marquee Dayclub), and MGM Grand (Hakkasan Nightclub) offer the best nightclub-to-hotel integration.

What is the nightclub dress code during MAGIC Las Vegas 2026?

Standard Las Vegas nightclub dress code: dress shoes or elevated fashion sneakers, fitted trousers or dark denim, button-down or fitted polo for men; heels, dresses, or elevated separates for women. Athletic wear, cargo shorts, sports jerseys, hats, and sandals are rejected at all upscale venues. MAGIC attendees — fashion industry buyers, brand executives, and designers — typically arrive at nightclub doors in show-day attire that meets or exceeds these standards without additional preparation.

What strip clubs are near LVCC during MAGIC Las Vegas?

Sapphire Las Vegas, the world's largest strip club at 70,000 sq ft, is approximately 1.3 miles from LVCC and offers free limo pickup from Strip hotels and convention-area properties. Crazy Horse 3, Spearmint Rhino, and Peppermint Hippo are 1–2 miles south in the Strip corridor. All major clubs operate Monday through Wednesday at full capacity. NoCoverVegas coordinates free entry and free limo service from LVCC-area hotels for qualifying groups — submit the guest list form and transportation details arrive by text.

Free Guest List for MAGIC Las Vegas 2026 Attendees

Get On the List — Aug 10–12

Free nightclub entry for all three nights of MAGIC Fall 2026. Monday, Tuesday, and Wednesday are all weeknights — lower cover charges, better guest list availability, and shorter lines than the same clubs on Friday or Saturday. No cover charges, no wait at the door. We send venue and door instructions by text before your night out.

100% free — email confirmation sent once processed. We'll never spam you.