PRI Show 2026 — Complete Attendee Guide
The PRI Show (Performance Racing Industry) is the world's largest gathering of motorsports professionals, bringing 40,000 racers, team owners, engine builders, and performance parts manufacturers to the Las Vegas Convention Center. From drag racing to road course to oval track, every discipline of motorsport is represented. This is where racing teams source parts, discover new technology, and close deals for the next season.
Quick Info
In This Guide
Registration
PRI Show (Performance Racing Industry) Badge Pickup — Location & Hours
Badge pickup is in the LVCC South Hall lobby. Pre-registered attendees use express kiosks with their confirmation QR code. PRI is a trade-only event — industry credentials are verified at registration. Badge pickup opens the Wednesday before the show.
Schedule
PRI Show (Performance Racing Industry) Show Floor Hours
Education sessions and technical seminars begin at 8:00 AM before the show floor opens. Saturday is a shorter day with many exhibitors packing by 3:00 PM.
Transportation
How to Get to PRI Show (Performance Racing Industry)
Parking
The LVCC has large surface lots and a parking garage surrounding the complex. Expect to pay $15–25 per day during major shows. Lots fill up fast — arrive before 9 AM or consider rideshare instead.
Public Transit / Monorail
The Las Vegas Monorail has a dedicated Convention Center station with direct service to Strip hotels from MGM Grand to the Sahara. A single ride is $5 and a full-day pass is $13. During peak convention hours the monorail is often faster than driving.
Rideshare (Uber / Lyft)
Uber and Lyft have a designated pickup and dropoff area on Convention Center Drive. Surge pricing is common during morning arrivals and evening departures — stagger your schedule to avoid the rush.
Walking from the Strip
The north end of the Las Vegas Strip is about a 15-minute walk from the LVCC. The monorail makes it easy to reach central and south Strip hotels in under 10 minutes.
Food & Drink
Where to Eat During PRI Show (Performance Racing Industry)
- In-N-Out Burger — directly across Paradise Rd, walkable in 3 minutes
- Peppermill Restaurant — classic 24-hour Vegas diner, 10-minute walk south on the Strip
- Resorts World — 10-minute walk north with dozens of restaurants including Carversteak and Genting Palace
- Wynn / Encore — 15-minute walk or one monorail stop with world-class dining
- Westgate Las Vegas — connected via skybridge from the LVCC North Hall
- Convention center food courts — available inside the West Hall and Central Hall during major shows
Insider Tips
PRI Show (Performance Racing Industry) Tips for First-Timers
- PRI is a trade-only show. You must be a verified motorsports industry professional to attend. Bring your credentials.
- The show floor is organized by racing category and product type. Use the PRI Show app to map your route and save time.
- Bring a rolling bag or backpack for catalogs and samples. You will collect a lot of material from exhibitors.
- The engine builders and fabricators areas are some of the most impressive exhibits. Do not skip them even if they are outside your primary category.
- Networking at PRI is how racing teams find new sponsors and partnerships. Bring plenty of business cards.
- December weather in Vegas is cool (45–60°F). Bring a jacket for the walk from parking to the LVCC.
After the Show
PRI Show (Performance Racing Industry) After Dark — Nightlife & After Parties
The motorsports industry parties hard after hours, and PRI Show week is no exception. The racing crowd overlaps with the SEMA/automotive aftermarket community, and the Strip nightlife responds with high energy. From rooftop clubs to legendary steakhouses to gentlemen's clubs, the options are endless.
Drai's Nightclub
Nightclub / Rooftop
The rooftop at The Cromwell is a motorsports crowd favorite. Live hip hop and incredible Strip views.
Sapphire Las Vegas
Gentlemen's Club
The racing industry's go-to after-hours spot. Free limo from your hotel and no cover with our guest list.
XS Nightclub
Nightclub
At Wynn Las Vegas. World-class production and the indoor December experience is top-tier.
Crazy Horse III
Gentlemen's Club
Modern and upscale. Free limo service and popular with the automotive industry crowd.
PRI Show (Performance Racing Industry) — FAQ
Where is the PRI Show 2026?
The PRI Show 2026 is at the Las Vegas Convention Center, 3150 Paradise Rd, Las Vegas, NV 89109.
What are the PRI Show 2026 dates?
The PRI Show runs Thursday, December 10 through Saturday, December 12, 2026.
Can anyone attend the PRI Show?
No. The PRI Show is trade-only for verified motorsports industry professionals — racers, team owners, builders, manufacturers, and suppliers.
What should I wear to the PRI Show?
Casual is the norm. Many attendees wear team apparel or branded gear. Comfortable shoes are essential.
Is the PRI Show related to SEMA?
PRI and SEMA are separate events run by the same organization (SEMA/PRI). PRI focuses on motorsports and racing, while SEMA covers the broader automotive aftermarket.
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Free nightclub entry + complimentary limo from your hotel during PRI Show (Performance Racing Industry)