GLAMCON 2026 — The Power of Beauty

GLAMCON 2026 — The Power of Beauty runs August 27–29 at the Westgate Las Vegas Resort & Casino, 3000 Paradise Road, Las Vegas, NV 89109. The convention draws 75,000+ beauty enthusiasts, influencers, brand founders, and content creators for three days of immersive brand experiences, live masterclasses, product launches, and direct-to-consumer retail moments. With 350+ exhibitors spanning cosmetics, skincare, haircare, wellness, and lifestyle categories, GLAMCON positions itself as the definitive global beauty and influencer convention — a destination event where the next era of beauty takes center stage.

GLAMCON targets both the professional beauty community and beauty enthusiasts. The attendee mix includes salon professionals, independent beauty brands, established cosmetics companies, makeup artists, influencers with engaged beauty audiences, and beauty-forward consumers seeking direct access to products, creators, and brands they follow online. The August Las Vegas timing aligns GLAMCON with the final peak weekend of summer — the same August 28–29 window that draws Chainsmokers, Zedd, Tiësto, and Diplo to Strip dayclubs and nightclubs.

## What GLAMCON Offers

**Brand activations**: 350+ brands transform booth spaces into immersive environments — full-scale installations, social-ready backdrops, live tutorials, and sampling bars rather than standard trade show booths. Major cosmetics, skincare, and haircare brands host event-specific activations designed for content creation and direct consumer engagement.

**Live masterclasses and panels**: Celebrity makeup artists, skincare founders, and industry experts lead ticketed masterclasses covering skin preparation, editorial looks, color application, and business strategies for aspiring beauty creators. Panels feature brand founders discussing formulation philosophy, influencer contracts, and where the beauty industry is heading.

**Influencer meet-and-greets**: GLAMCON's core appeal is access — the ability to meet the creators, founders, and artists you follow online in person. The convention formats meet-and-greet sessions, photo opportunities, and unstructured floor time that allows attendees to interact with talent they follow across YouTube, TikTok, and Instagram.

**Product launches and shopping**: Brands use GLAMCON as a launch platform — releasing new products, colorways, and limited editions exclusively at the event. The convention floor combines traditional sampling with live retail, so attendees can discover, try, and purchase products at the same moment.

**VIP experiences**: VIP pass tiers offer curated lounge access, early entry, enhanced meet-and-greet opportunities, premium swag bags, and celebrity-driven programming not available to general admission.

## Westgate Las Vegas Location

The Westgate Las Vegas Resort & Casino at 3000 Paradise Road sits on the north end of the convention corridor — directly adjacent to the Las Vegas Convention Center. Westgate is not a Strip property (it sits one block east of the Strip at the LVCC campus), which means streamlined convention access and generally lower room rates than comparable Strip properties. For Strip nightlife during GLAMCON weekend, rideshare is the standard approach: Zouk Nightclub at Resorts World is 12 minutes, OMNIA Nightclub at Caesars Palace is 15 minutes, XS at Wynn Las Vegas is 15 minutes, and Hakkasan at MGM Grand is 18 minutes.

## August 28–29 Weekend Nightlife

GLAMCON's Friday-Saturday closing weekend coincides with one of August's strongest Strip entertainment lineups. Saturday August 29 runs simultaneous headliners at every major dayclub: Chainsmokers at Encore Beach Club, Zedd at OMNIA Dayclub, Tiësto at LIV Beach, and Chris Lake at Palm Tree Beach Club. GLAMCON closes at 6:00 PM Saturday, making a direct dayclubs-to-evening transition possible before nightclub sets start at 10:30 PM. Friday August 28 runs Subtronics at EBC at Night, Deorro at OMNIA Nightclub, Knock2 at LIV Nightclub, and Ray Volpe at Zouk Nightclub.

## Guest List Access During GLAMCON

Free guest list access is available at all major Strip nightclubs and dayclubs during GLAMCON week through NoCoverVegas. Saturday August 29 is the peak demand date — Chainsmokers and Zedd guest lists require 5–7 days advance registration. Friday and Thursday are more accessible with 48–72 hours notice. Submit your group name, size, and venue preference through NoCoverVegas at least one week before August 29 for guaranteed processing.