ConventionUpdated February 2026

Knowledge (ServiceNow)

May 5, 2026 – May 7, 2026

Venetian Expo — 201 Sands Ave, Las Vegas, NV 89169

25,000+ estimated attendees

ServiceNow's flagship annual conference for IT service management, digital workflows, and enterprise automation professionals, featuring keynotes, hands-on labs, and certification opportunities.

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From the Attendee Guide

Badge Pickup & Show Hours

Badge Pickup

Badge pickup and registration is in the Venetian Expo main lobby. Pre-registered attendees can use express kiosks with their confirmation QR code. On-site registration is available but expect longer waits. Badge pickup typically opens the Monday afternoon before the conference — take advantage of this to skip the Tuesday morning rush and walk straight into the opening keynote.

Show Floor Hours

Monday, May 4Registration & Welcome Events
Tuesday, May 58:00 AM – 6:00 PM
Wednesday, May 68:00 AM – 6:00 PM
Thursday, May 78:00 AM – 2:00 PM

Quick Tips for First-Timers

  • Knowledge is massive. With 25,000 attendees and hundreds of sessions spread across the Venetian Expo, the conference app is essential. Build your schedule before you arrive and pre-register for hands-on labs.
  • If you are working toward a ServiceNow certification, Knowledge offers discounted or free certification exams on-site. Schedule your exam early — popular time slots fill up fast.
  • CreatorCon is the developer and builder track. If you write code, build integrations, or create workflows on the ServiceNow platform, this track is specifically for you.
  • The partner expo is enormous. If your organization is evaluating ServiceNow partners or implementation vendors, block time to walk the expo floor and compare options.
Read the full Knowledge (ServiceNow) Attendee Guide

Getting There

How to Get to Knowledge (ServiceNow)

Parking

Use The Venetian parking garage with self-park and valet options. Self-parking is free for hotel guests and typically $15–20 for non-guests during conventions.

Rideshare (Uber / Lyft)

Uber and Lyft drop off at the main Venetian porte-cochère on Las Vegas Blvd. Follow signs to the Expo from the casino floor — it is about a 10-minute walk through the property.

Public Transit / Monorail

The nearest monorail station is Harrah's / The LINQ, about a 10-minute walk. The Venetian Expo is directly connected to The Venetian and Palazzo hotels via enclosed indoor walkways.

Walking from the Strip

The Venetian Expo sits right on the Strip. Central Strip hotels are within a 5–15 minute walk. It is one of the most convenient convention venues in Las Vegas.

Vegas After Hours

Nightlife During Knowledge (ServiceNow)

When 25,000 convention attendees descend on Las Vegas for Knowledge (ServiceNow), the nightlife scene shifts into a higher gear. The Strip's biggest clubs extend their lineups, book marquee DJs, and host industry-specific after-parties to capture the surge. Expect longer peak hours, busier dance floors, and an electric atmosphere that feeds off the energy of the convention crowd. Whether your group is celebrating a successful day of meetings or just looking to unwind, you will find every style of nightlife within minutes of your hotel.

Convention weeks create a unique dynamic in Vegas. The typical weekend tourist crowd blends with professionals who are in town on expense accounts and looking to make the most of their evenings. Bottle service tables sell out faster than usual, especially at venues like XS, OMNIA, and Marquee. If VIP seating is on your radar, booking early is strongly recommended. For everyone else, the guest list is the smartest move — it guarantees free entry and lets you skip the general-admission line that grows significantly during major convention weeks.

The best part of going out during Knowledge (ServiceNow) is the social element. You will run into colleagues, competitors, and new contacts on the dance floor. Some of the most productive conversations at any convention happen after midnight over cocktails, not on the show floor. Strip clubs like Sapphire and Crazy Horse III are also extremely popular with convention groups — free guest list from your hotel and no cover through our guest list make it an easy choice for groups of any size.

Skip the Cover Charge

How to Get Free Entry During Knowledge (ServiceNow)

Cover charges at Las Vegas nightclubs typically run $30 to $75 per person during convention weeks, and lines can stretch past an hour. Here is how to skip both.

  1. 1

    Sign Up for the Guest List

    Fill out the form at the bottom of this page with your name, phone number, group size, and hotel. It takes less than thirty seconds.

  2. 2

    Get Your Confirmation

    You will receive a text message confirming your spot on the guest list along with details about your free guest list entry from your hotel.

  3. 3

    Show Up and Walk In

    Your car arrives at the scheduled time. When you reach the venue, give the host your name — you bypass the general-admission line and enter with no cover charge. That is it. No catch, no minimum spend required.

Make the Most of Your Trip

Insider Tips for Knowledge (ServiceNow) Attendees

Balance Your Schedule

Convention days are long and draining. If you plan to go out at night, map out which sessions and booths are must-sees so you can leave the show floor by late afternoon. A short break at your hotel between the convention and dinner makes a massive difference in your energy level for the evening ahead.

Pick the Right Nights

The first night of Knowledge (ServiceNow) is usually the wildest — everyone has just arrived and the excitement is high. The final night tends to be more relaxed as attendees pack and prepare for early flights. For the best club lineups, Friday and Saturday nights always deliver regardless of the convention calendar.

Recovery Game Plan

Hydration is everything in the desert. Keep a water bottle on you during the convention and match every cocktail with a glass of water at night. Order room service breakfast or grab a quick bite at your hotel before heading to the venue — skipping breakfast after a late night is a recipe for a miserable afternoon on the show floor.

Book as a Group

Heading out with colleagues or clients? Larger groups get better treatment at every venue in Las Vegas. When you sign up for the guest list, include your full group count so we can arrange a ride that fits everyone and ensure your party walks in together. Groups of six or more can often request reserved seating at no extra cost.

Knowledge (ServiceNow) — FAQ

Where is Knowledge 2026?

Knowledge 2026 is at the Venetian Expo (formerly Sands Expo), 201 Sands Ave, Las Vegas, NV 89169. The venue is connected to The Venetian and Palazzo hotels on the Las Vegas Strip.

What are the Knowledge 2026 dates?

Knowledge 2026 runs from Tuesday, May 5 through Thursday, May 7, 2026. Registration and welcome events begin Monday, May 4.

Where do I pick up my Knowledge badge?

Badge pickup is in the Venetian Expo main lobby. Express kiosks available for pre-registered attendees. Registration opens Monday afternoon before the conference.

Can I take a ServiceNow certification exam at Knowledge?

Yes. ServiceNow offers certification exams on-site at a dedicated testing center during the conference. Exams are often discounted or free for attendees. Schedule your exam through the Knowledge app as early as possible — popular slots fill fast.

What is CreatorCon at Knowledge?

CreatorCon is the developer-focused track within Knowledge for builders, integrators, and workflow creators on the ServiceNow platform. It features code-focused sessions, hands-on development labs, and deep-dive technical content.

How do I get to Knowledge from the Strip?

The Venetian Expo is directly on the Strip, connected to The Venetian hotel. Walk from nearby hotels, or use the Harrah's / LINQ monorail station (10-minute walk). Rideshare drops off at The Venetian entrance.

What should I wear to Knowledge?

Business casual is standard. The audience includes corporate IT leaders and consultants, so the dress code skews slightly more professional than pure tech conferences. Comfortable shoes are a must.

What is there to do after Knowledge?

The official Knowledge party is a can't-miss event. After that, The Venetian area has world-class restaurants and TAO Nightclub is steps from the Expo. Sign up for a free guest list to skip cover charges at top Strip nightclubs.

Free Guest List for Knowledge (ServiceNow) Attendees

Get On The List

Free nightclub entry + free guest list entry at your hotel during Knowledge (ServiceNow)

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